On the Agenda: Trends That Will Define PR & Advocacy in 2026

  • Article

2026 will not reward those who wait and see.

PR and advocacy are shifting fast — from AI-driven storytelling and micro-targeted messaging to new rules in public trust, crisis response, and political communication. The campaigns that succeed next year will be the ones that understand the new playbook.

Join Julia Kril, the Executive Director of the B&K Agency, and Tania Rak, the COO of We Are Innovation and the Founder of Ads & The City, for the webinar where they will explore:

  • How narratives will evolve in a polarised information space
  • What AI and data analytics will mean for public influence
  • The rise of mission-driven communications and value-based branding
  • Why cross-sector coalitions will matter more than ever
  • What advocacy campaigns must do to win attention, legitimacy, and outcomes

Whether you work in public affairs, media, NGOs, business, or government — this session will help you prepare, adapt, and lead.

Date: 26 November, 2025
Time: 5 PM CET
Format: Online webinar (Platform TBC)

REGISTER NOW:

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