On the Agenda: Trends That Will Define PR & Advocacy in 2026

  • Article

2026 will not reward those who wait and see.

PR and advocacy are shifting fast — from AI-driven storytelling and micro-targeted messaging to new rules in public trust, crisis response, and political communication. The campaigns that succeed next year will be the ones that understand the new playbook.

Join Julia Kril, the Executive Director of the B&K Agency, and Tania Rak, the COO of We Are Innovation and the Founder of Ads & The City, for the webinar where they will explore:

  • How narratives will evolve in a polarised information space
  • What AI and data analytics will mean for public influence
  • The rise of mission-driven communications and value-based branding
  • Why cross-sector coalitions will matter more than ever
  • What advocacy campaigns must do to win attention, legitimacy, and outcomes

Whether you work in public affairs, media, NGOs, business, or government — this session will help you prepare, adapt, and lead.

Date: 26 November, 2025
Time: 5 PM CET
Format: Online webinar (Platform TBC)

REGISTER NOW:

Share

Sign up for our newsletter

Explore More

  • Article, Brief

The $1 Billion Fine: EU’s First Take on US Big Tech Under the Digital Markets Act

On 23 July 2026, the European Commission adopted two decisions imposing a combined fine of €890 million on Google for non-compliance with the Digital Markets Act. The first fine, amounting to €460 million, concerns the preferential treatment of Google’s own services in Google Search. The second, amounting to €430

Read more
  • Article

From Ceuta to Brussels: Managing Budgets for Security and Defence

As thousands of people illegally entered Spain from Morocco last week, the EU countries are confronted with the evergreen issue of balancing the budgets, especially in the modern era of immigration pressure and external security threats that keep intensifying since the beginning of the war in Ukraine. In the

Read more
  • Article

Iceland Heads to the Polls: A Referendum that could change Europe

on July 27 Iceland opens the pooling station asking citizens to decide if they want to restart negotiations with the EU over a possible accession to the block or no. A vote that could change Europe. On 27 July, Iceland opens voting in a referendum that could mark the

Read more